The herd

The map is not the territory

Alfred Korzybski

1879 – 1950

A Polish-American engineer of sanity who noticed we keep eating the menu and calling it dinner.

Science and Sanity.

General semantics.

Time-binding: the human gift of handing knowledge across generations — when we do not freeze the handing into identifications.

He placed the nervous system at the center of the whole affair: organisms-as-a-whole-in-environments, cortex asked to pause before the thalamus answers the symbol as if it were the event.

Indexing, dating, etc., the structural differential, a moment of silence before the retweet.

In a century of feeds, he reads like a letter mailed to this morning.

On the shelf

Science and Sanity / Manhood of Humanity

Alfred Korzybski

In the library